Seattle Direct Marketing Association

About

The SDMA hosts monthly dinner programs and the Northwest's largest direct market conference: Market to the Max. From database to distribution, email to ecommerce, creative to copy, the SDMA is an invaluable resource for the region’s direct marketing community. We are also an all-volunteer organization. If you want to be more involved in your local dm community, get involved.

2007/2008 Board Members

President: Cynthia Cruver
Cynthia is a founding partner at GCDirect, a Seattle based advertising agency that specializes in strategic, measurable marketing for consumer and high-tech clients. Prior to GCDirect, Cynthia was a principal at Three a.m. Direct Response Advertising where she served telecom clients as well as high tech and medical industry businesses. Previous to 1998, Cynthia served as a Director of MarcComm for several consumer companies including Sunterra Resorts in Orlando, FL where she joined over twenty distinct resorts under one brand umbrella. In tandem with her focus on marketing, Cynthia is an enthusiastic real estate investor and recently sold her first (and last) restaurant, an Italian bistro in the Westsound region. She currently resides on Vashon Island with her husband and several fuzzy dependents.
Past President and Market to the Max Co Chair: Sharon Long Baerny
Sharon was SDMA president for the 2006/2007 year, Marketing Chair the year prior, and an assistant to the Marketing Chair the year before that, giving her three years of experience in planning and marketing Market to the Max. When not helping to grow the SDMA into a successful, dynamic organization, Sharon runs We Know Words, a copywriting agency focused on helping businesses grow through marketing that talks to customers, not at them.
Vice President: Sue Engdahl
Sue has been in the printing and graphic arts industry for 29 years in the Seattle area, and is currently an Account Executive at Cenveo, Washington’s largest printing and mailing facility. Sue uses her many years of experience to partner with her clients in producing a quality product that delivers on time and making sure that everyone has a good time in the process. Last year, Sue was VP of Operations for the SDMA, helping to organize the Job Board and streamline procedures. When not indulging in putting ink on paper, Sue enjoys biking, sea kayaking and gardening in sunny West Seattle.
Secretary: Karen Gernhardt
Karen has held marketing roles in technology companies since the early 1990’s, and is currently Lead Generation Manager at Express Metrix where she manages all direct response and demand generation activities. Karen has been involved with the Direct Marketing Association for 4 years and is enthusiastic about the prospect of becoming an active board member. As a graduate of Washington State University Karen enjoys spending time watching Cougar football, but has many other varied interests as well!
Treasurer: Sal Canino
Sal is the current Treasurer and relented without too much resistance when asked to serve another term. He is the owner of TRC Staffing Services, Inc, and the company's mission is to assist businesses with their contingent staffing, direct hire, and on-site management needs. Prior to TRC Sal spent almost a dozen years at McCallum Print Group helping clients with their direct mail, fulfillment, and printing needs.
Marketing Chair: Stuart Gordon
Stuart spent his youth in Southern California skate boarding, hanging out at the beach and performing music in various underground clubs. His musician parents had rebelled against their conservative New York families and ran off to the West Coast where the “art and music scene was happening.” After graduating in the mid 80s from Otis School of Art and Design with a BFA degree, he began working in Los Angeles as an independent graphic designer and art director for many advertising agencies and corporations including: DDB, Disney Consumer Products, Suissa/Miller, Bowes Dentsu, Toyota and Warner Bros. to name a few. In 1999 he joined The Hacker Group, one of the Pacific Northwest’s leading DM agencies, to art direct and work with their roster of Fortune 500 clients. Professionally, he brings more than 20 years of experience in direct response, advertising, DRTV, identity design and creative strategy. After hours Stuart still enjoys rocking out in his band and spending time with his wife, daughter, two cats and their fluffy golden doodle.
Membership Chair: Doug Seto
Doug has more than 20 years of executive business management experience, as well as expertise in administration, finance, marketing, operations, sales and strategic planning. Prior to SharpDog, a new marketing services provider, Doug was Managing Partner at Adinfonitum Incorporated, an e-marketing solutions firm, which he sold to e-Dialog, Inc. of Boston. Adinfonitum provided e-marketing services to Alaska Airlines, Bank of America, Carnival, Northwest Airlines, Shurgard to name a few. Prior to Adinfonitum Doug served as General Manager at Systematix Controls Incorporated, a worldwide leader in process control for the pulp and paper industry. He increased sales to Fortune 500 companies including International Paper, Georgia Pacific, Weyerhaeuser, Boise Cascade, Willamette Industries, Mead Westvaco, and Bowater. Doug also expanded sales internationally, and oversaw the development and introduction of new products to meet customers’ ever changing needs. Prior to Systematix Controls Incorporated, he held senior sales and marketing positions with PACCAR, Incorporated. In civic affairs, Doug is on the Boards of the Chief Seattle Council, Boy Scouts of America, Navy League of the United States, Northwest Kidney Centers Foundation where he is Vice President, Puget Sound Blood Center, University of Washington Alumni Association and Washington Athletic Club. He is a member of the Rotary Club of Seattle having served on their Board as well as various leadership roles with the Seattle Rotary Service Foundation and Seattle Rotary Mariners. Doug earned his BA degree in Economics from the University of Washington.
On-Line Marketing Chair: Norman Guadagno
Norman is currently Chief Marketing Officer at ZAAZ where his responsibilities include corporate brand and communications, marketing strategy, strategic partnerships and high-level client engagements. Prior to join ZAAZ, Norman led a marketing team at Microsoft Corporation focused on the developer audience. He has also served as Vice President of Marketing at Qpass and as a Senior Director of Marketing at Oracle Corporation. During the past decade he has brought dozens of software products and services to market, rebranded and repositioned companies and products, and helped drive thought leadership across multiple technology sectors. Norman received his Master's degree in Psychology from Rice University and a B.A. in Psychology from the University of Rochester. He resides with his family in Redmond, WA.
Email Marketing Chair: John Kottcamp
John leads Ascentium’s marketing services practice with an in-depth understanding of both the art and science of integrated marketing gained through nearly two decades of global expertise including prior executive positions with McCann Worldgroup, Gateway, T-Mobile and Lufthansa. He has helped build and grow long lasting and profitable customer relationships for companies through successful engagements incorporating Strategic Planning, Market Research, Analytics, Direct and Interactive Marketing and Advertising into media neutral multi-channel programs utilizing print, direct mail, e-mail, web, catalog, branded content, retail POS, mobile and viral/word of mouth marketing programs. John earned his B.A. from the University of Wisconsin – Madison and prior to settling in Seattle, made his home in such diverse places as Munich, Madrid, Miami, San Francisco and San Diego.
Events Chair: Brad Douglas
Brad has worked with three direct response agencies and one high-tech firm in his 20-year DM history in Seattle. His responsibilities and experiences have given him a deep knowledge of direct marketing at nearly every level. And, as a Sr. Manager with VERITAS Software he gained valuable perspective and insights with regard to the client-side needs and pressures. Brad has developed and managed successful DM programs in a variety of industries such as high-technology, healthcare, insurance, financial services and more. Brad works for Direct Resources Group (DRG) – an acquisition focused / ROI-based direct mail agency. His focus is Account Services and Business Development. Brad’s passions are problem-solving, adding value and helping his clients to be heroes.
Market to the Max Co Chair: Brian Ratzliff
Brian is a co-founder of WhatCounts, Inc. - a permission-based email marketing firm - where he leads the marketing and business development functions. For over ten years he has been building brands, forging strategic relationships, and driving revenue for Internet pioneers, such as ShareBuilder Corporation -which became the second fastest growing online brokerage in 2000- and Starwave Corporation where he was on the marketing and business development teams responsible for ESPN.com, NBA.com, NASCAR Online, and for a time, NFL.com. He holds an MBA from the Ivey School of Business, University of Western Ontario, Canada and a BA from Trinity Western University in Vancouver, Canada.
Public Relations Chair: Jeff Wenker
Jeff has been writing about and marketing technology since 1992. At prominent public relations agencies during a transformative period in the industry, Mr. Wenker worked on a variety of campaigns including the launch of Palm Pilot; the introduction of Reel.com, the first movie website; Pantone's color management tools for the nascent world of online shopping; and VeriSign's acquisition of Network Solutions. While managing global PR and communications programs for publicly traded companies he developed broad marketing experience spanning many disciplines and industries. Mr. Wenker is a graduate of the University of California at Berkeley.
Sponsorship Chair: Eric Snip
Eric is Director, Strategic Marketing at Naehas, Inc., a silicon valley based marketing technology firm. He has over twelve years experience in the direct marketing and high-tech industries working with the likes of Hewlett Packard, Washington Mutual, and Nordstrom to improve return on marketing investment. He holds an MBA from the Leavey School of Business, Santa Clara University and a B.S. from California Polytechnic State University, San Luis Obispo. Eric lives in Seattle with his wife and 3 beautiful children.
National Liasion Chair: Ann Jensen Warman
Ann heads up brandUNITY, Inc, an award-winning creative services and marketing firm that focuses on print, web, interactive, and emerging media. Ann has been in the creative services and marketing industry since 1989, servicing a broad range of vertical markets. She has taught college level required courses in visual communications and advertising design, and has been immersed in computers and communications technology most of her life. During 2006, brandUNITY designed and built the Market to the Max website and eNewsletter. A 12-year resident of Bainbridge Island, Ann avidly tracks internet technology trends in her spare time. See her blog at brandunity.com/blogs

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